Shale Gas Industry Insider: We Are Losing the Messaging War on Fracking by fjgallagher, September 13, 2011, Natural Gas Watch
“We need to change,” Conoly-Schuller said. “We’re talking to moms and dads and grandmothers who are worried about the safety of the water their children are drinking, and that’s an emotional issue. It hits a chord. We need to be sensitive to that. We’re not on engineering and scientific turf anymore, we’re on emotional turf, and we need to get our point across.”… The news, she said, was not good. “The public is skeptical of anything we say,” she said. “The favorable perception of the oil and gas industry polls at seven percent — that’s lower than Congress. The public does not believe us. We need someone else delivering our message for us.”…These nuts make up about 90 percent of our population, so we can’t really call them nuts any more. They’re the mainstream.”
Shale Gas Industry Insider: We Are Losing the Messaging War on Fracking
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